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True Colors – Sample Chapter Number Three and It’s Free
If you’ve been following the Chronicles for the last two weeks you’ll know that I’ve been posting a free chapter a week for four weeks as part of an ongoing promotional campaign for my book Any Color but Beige. Over the last year, readership and subscriptions have increased dramatically. And I hope that by giving my new readers a…
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Get Your Free “Color Sample” Here
This month I am celebrating the one year anniversary of my book launch for Any Color but Beige. It’s been an amazing year filled with lots of new experiences, including television interviews, coverage in major dailies, book signings, book club readings, but best of all was all the heartwarming feedback from readers who found a…
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I Thought You’d Be Taller…and Other Comments
During the course of my promotional year for my book, Any Color but Beige, (I’m nearly three quarters of the way through now), I’ve been invited to speak to a lot of book clubs. And of all of my promotional activities, apart from my book launch, this has been the most fun. Media interviews are…
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Taking A Break….
Spring is coming and I’ve decided to take a little break. I’ll be back in April with the Daffodils. photo: © istockphoto.com/marilyna
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If Your Life Was a Color, What Color Would it Be? And Why?
©iStockphoto.com/sangfoto
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Post Valentine’s Day Results
In previous posts I have often drawn parallels between self-publishing and gambling or games of chance. Some gambles pay off better than others do. Take my most recent attempt at a Valentine’s Day public relations blitz. Strategically speaking, I thought my approach was fresh and the timing was perfect. But the media had other ideas…
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Meet the Author – Marketer, Publicist, Sales Manager, Book Club Guest and Guest Speaker
Don’t kid yourself. If you thought writing the book was difficult, wait until you have to package it, market it, promote it and sell it. The writing process by comparison is easy: all you have to do is show up at your desk every day and commit to putting pen to paper. It’s a solitary…
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Happy Valentine’s Day to Me! Press Release
DATELINE MONTREAL — Whether happily anticipating, secretly dreading, generally indifferent or completely opposed to Valentine’s Day, its annual celebration inevitably prompts personal reflections of love and happiness. That is why author Cat Larose suggests Valentine’s Day may be the perfect time to give yourself a little love. In her memoir Any Color but Beige: Living…
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A Valentine’s Day Book Promotion
I launched my book, Any Color but Beige, with a solid public relations program last September. The combination of my modest budget and previous professional experience enabled me leverage this into some good coverage that included two TV interviews, print and digital coverage in several newspapers, blogs and e-zines, and a couple of speaking engagements.…
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