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Post Valentine’s Day Results
In previous posts I have often drawn parallels between self-publishing and gambling or games of chance. Some gambles pay off better than others do. Take my most recent attempt at a Valentine’s Day public relations blitz. Strategically speaking, I thought my approach was fresh and the timing was perfect. But the media had other ideas…
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Make It a Valentine’s Week
Whether you’re happily coupled up, looking to be, or in love with yourself Valentine’s Day is a celebration of love, so why limit it to one day? /Why not take the week and fall head over heels in love with someone or something. Better yet, share the love. Here are some suggestions: • Take advantage…
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Meet the Author – Marketer, Publicist, Sales Manager, Book Club Guest and Guest Speaker
Don’t kid yourself. If you thought writing the book was difficult, wait until you have to package it, market it, promote it and sell it. The writing process by comparison is easy: all you have to do is show up at your desk every day and commit to putting pen to paper. It’s a solitary…
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Happy Valentine’s Day to Me! Press Release
DATELINE MONTREAL — Whether happily anticipating, secretly dreading, generally indifferent or completely opposed to Valentine’s Day, its annual celebration inevitably prompts personal reflections of love and happiness. That is why author Cat Larose suggests Valentine’s Day may be the perfect time to give yourself a little love. In her memoir Any Color but Beige: Living…
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A Valentine’s Day Book Promotion
I launched my book, Any Color but Beige, with a solid public relations program last September. The combination of my modest budget and previous professional experience enabled me leverage this into some good coverage that included two TV interviews, print and digital coverage in several newspapers, blogs and e-zines, and a couple of speaking engagements.…
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